FBTO aims to become the Netherlands’ most innovative digital insurer. And this required them to take a fresh look at their digital communication. By embracing a digital-first marketing strategy, we helped them by creating a digital design system that allows them to communicate consistently and dynamically.
Efficient design: enhancing consistency and speed
The design system includes guidelines, visuals treatment, and reusable ad templates, allowing FBTO to create digital content at a rapid pace and in a consistent manner.
The new design system has boosted FBTO's digital presence and set a standard for dynamic communication in the insurance industry.
Developing a robust infrastructure for BMW's always-on display system.