Creating a digital design system to innovate FBTO's Dutch insurance communication.

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What we did

New digital insurance vision

FBTO aims to become the Netherlands’ most innovative digital insurer. And this required them to take a fresh look at their digital communication. By embracing a digital-first marketing strategy, we helped them by creating a digital design system that allows them to communicate consistently and dynamically.

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Efficient design: enhancing consistency and speed

The design system includes guidelines, visuals treatment, and reusable ad templates, allowing FBTO to create digital content at a rapid pace and in a consistent manner.

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The new design system has boosted FBTO's digital presence and set a standard for dynamic communication in the insurance industry.

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