BMW sought a smarter display advertising solution amidst their extensive inventory of models and variants. We developed a dynamic ecosystem with data feeds, flexible banner ads, and robust reporting, enabling them to run hundreds of unique banner variants.
Seamless BMW configurator integration
Eventually, the banners were connected to the configurator on their website. So prospects that configured their BMW saw the same car back in the retargeting banners. How cool is that!
This approach personalized the user experience and boosted BMW's engagement, showcasing the power of dynamic advertising in the automotive industry.
Getting creative with animated display ads for the world's most famous restaurant.